Ethical Diamonds - the Best of Both Worlds
Welcome to New Diamond Era, the home of gem-quality ethical diamonds. We specialise in selling beautiful, top quality diamonds for customers with a conscience – people who demand the very best but who refuse to compromise their principles. Our gemstones are of the very highest standard – Type IIA diamonds, the very purest form – but they come without the sinister connotations of ‘conflict diamonds’ or those mined using unsustainable practices. Unlike conventionally-mined diamonds, ours are created in the laboratory. Known as ‘cultured’ or ‘cultivated’ diamonds, they are grown in carefully controlled conditions that replicate the geological processes by which diamonds naturally develop. The result is a gemstone of proven provenance that is physically, chemically and optically identical to the very best diamonds on Earth.
Sophisticated modern technologies have brought about a clear shift in international diamond trade. As a result, it is now possible to own a scintillating, gem-quality diamond of outstanding purity without the taint of conflict, corruption or environmental damage. For ethical consumers, there truly is no better choice.
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